ADC 100 Anniversary

Identity, Motion, Web,

C&G Partners

Concept and design development, production


Bruce Chao, Courtesy of The One Club, C&G Partners 

Identity for The One Club’s ADC 100th Anniversary campaign.

The One Club kicks off the ADC centennial with a year-long celebration. The campaign strategy features a decade-by-decade highlight of people, artifacts, and award-winning work to tell the story of the ad and design world’s longest running and most prestigious entities.

An ADC Centennial

ADC100 branding plays on the existing ADC letterform, as well as the rich legacy of archival imagery that foregrounds the people and work at the heart of the organization and awards program. The branding also references the original ADC geometric pattern that echoes the Art Deco design style from the era in which the club was founded.

About ADC
The Art Directors Club, known as ADC, was the first global organization to celebrate and award leaders in creative communications. Founded in New York by Louis Pedlar on August 13, 1920, the club was established to ensure advertising was judged by the same stringent standards as fine art.

The ADC100 program provides rare insights into the observations and human exchanges of the creative community throughout the past century.

Centennial Hijack
The ADC100 identity is a “hijack logo”, where a temporary variation on the usual mark takes over completely, everywhere, for the duration of the celebration year.

100 years of excellence 
The central component of the centennial celebration is the ADC100 timeline. For the next 12 months, the online historic timeline will highlight one decade per month of people, artifacts, articles, and awards from the organization, beginning in August 2020 with a focus on the 1920s.

Content will include images and words from historically significant individuals from ADC's rich history, ground-breaking design work, and ads that won ADC Cubes, ADC Annuals, and letters and essays related to the organization.


Bruce Chao, 2018

In the process of being