Digital Signage at Rockefellor University

Category
Environmental,
Motion

Studio/Firm
C&G Partners

Role
Concept and design development, production

Date
2019

Motion
Bruce Chao
Cheng Cheng

Digital signage system at Rockefeller University’s newly completed River Campus.

We created a series of design including an event calendar, a set of poster templates and a way-finding directory that helped streamline the campus wide communications into a coherent system. 

Press & Awards
UCDA Award of Excellence




Clarity and Delight.

The visual system reflects the elegant and no-nonsense attitude of Rockefeller Univeristy’s brand and the nature of their work. We aimed to create a system that re-organized internal events and communication into digestable information that is clear and delightful. 

Information
Facing the over-abundance of content, we designed with the most essential information,  reserving a flexibility for future change in content.

Visual Interest
Series of motion graphics are used as a means to enhance visual interest and to bring life to these digital signage.





A unique colour and visual were selected for each categorised event. The design unifies a series of events organized through multiple departments into a single structure. A series of templates were created based on the communication needs of different departments.



Mark

Bruce Chao, 2018

In the process of being

All work © Bruce Chao 2020 (Please do not publish or reproduce without the express written consent of Bruce Chao.)