Texas Central Rail Branding


Identity system including logo, typography, stationery, iconography, website, mobile app, uniform, and signage developed for Texas Cental Railway, the first bullet train transportation in Texas (re-named and shortened as Texas Central Rail).

The branding takes into account of balancing the forward idea of transportation and Texas traditional culture/ values that holds true in the target market. 

The bold, forward, and straightforward visual identity encourages engagement and builds trust.

Bruce Chao, 2018

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