Texas Central Rail Branding
Category
Identity
Identity system including logo, typography, stationery, iconography, website, mobile app, uniform, and signage developed for Texas Cental Railway, the first bullet train transportation in Texas (re-named and shortened as Texas Central Rail).
The branding takes into account of balancing the forward idea of transportation and Texas traditional culture/ values that holds true in the target market.
The bold, forward, and straightforward visual identity encourages engagement and builds trust.
The branding takes into account of balancing the forward idea of transportation and Texas traditional culture/ values that holds true in the target market.
The bold, forward, and straightforward visual identity encourages engagement and builds trust.
