Texas Central Rail Branding

Category
Identity


Identity system including logo, typography, stationery, iconography, website, mobile app, uniform, and signage developed for Texas Cental Railway, the first bullet train transportation in Texas (re-named and shortened as Texas Central Rail).

The branding takes into account of balancing the forward idea of transportation and Texas traditional culture/ values that holds true in the target market. 

The bold, forward, and straightforward visual identity encourage engagement and establish an authority.
 
Mark

Bruce Chao, 2018

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