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<channel>
	<title>Bruce Chao</title>
	<link>https://bruce-chao.com</link>
	<description>Bruce Chao</description>
	<pubDate>Fri, 11 Sep 2026 03:54:08 +0000</pubDate>
	<generator>https://bruce-chao.com</generator>
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	<item>
		<title>Untitled (String of Thoughts)</title>
				
		<link>https://bruce-chao.com/Untitled-String-of-Thoughts</link>

		<pubDate>Wed, 03 Dec 2025 22:51:25 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Untitled-String-of-Thoughts</guid>

		<description>
	UNTITLED
(string of thoughts)

Category
TypographyRoleN/A&#38;nbsp;

Date2025


	Originally part of the string of thoughts installation (2025), the untitled zine explores the narratives of life as a practice of presence amid a media landscape that threatens to tell our life stories for us.
	



&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/1a07bf588273df2e24a35f8f0e877cc9c7a8eff063aa82c4049dc3168ec71366/SOT-thumb.jpg" data-mid="241392625" border="0"  src="https://freight.cargo.site/w/1000/i/1a07bf588273df2e24a35f8f0e877cc9c7a8eff063aa82c4049dc3168ec71366/SOT-thumb.jpg" /&#62;
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	<item>
		<title>Strange times for a chimpanzee</title>
				
		<link>https://bruce-chao.com/Strange-times-for-a-chimpanzee</link>

		<pubDate>Tue, 09 Dec 2025 03:31:40 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Strange-times-for-a-chimpanzee</guid>

		<description>
	Strange times for a chimpanzee

Category
TypographyRoleN/A&#38;nbsp;

Date2025


	A collection of writing and photography captured in uncertain times and foreign places. Printed and hand-bound in Houston, Texas.
	



&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/269fe326ab10b522367547287aca5742bb291508bcca3a6c6abc1fd7671f17a0/Strangetimes-hill.jpg" data-mid="241587734" border="0"  src="https://freight.cargo.site/w/1000/i/269fe326ab10b522367547287aca5742bb291508bcca3a6c6abc1fd7671f17a0/Strangetimes-hill.jpg" /&#62;
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	<item>
		<title>Defy Logic</title>
				
		<link>https://bruce-chao.com/Defy-Logic</link>

		<pubDate>Wed, 03 Dec 2025 22:26:43 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Defy-Logic</guid>

		<description>
	DEFY LOGIC

Category
TypographyRoleN/A&#38;nbsp;

Date2025


	Block-printed bookmark based on a 2023 drawing of the same title.
	



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	<item>
		<title>Driscoll Children's Hospital</title>
				
		<link>https://bruce-chao.com/Driscoll-Children-s-Hospital</link>

		<pubDate>Sat, 28 Feb 2026 15:25:52 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Driscoll-Children-s-Hospital</guid>

		<description>
	Driscoll Children’s Hospital

Category
EnvironmentalRoleDesign and documentation&#38;nbsp;

Date2025


	FORMATION developed a comprehensive wayfinding and environmental graphics system for Driscoll Children’s Hospital. The project involved research into existing wayfinding challenges as well as institutional and the regiona culture of South Texas. This knowledge informed a refreshed naming system for buildings and parking lots, a reworked signage program that integrates with playful environmental graphics programs, and corresponding printed materials that enhance both patient and operational experience.

The key elements of the signage family draws from the use of a pegboard system, allowing for flexible updates to signage and contributing to its longevity. Each informational plaque can be attached/detached separately and assembled according to our modular standards. The exterior signage system continues this language.

The environmental graphics program are located on key node areas such as elevator lobbies and corridor intersections that create a strong sense of place. Each level receives a unique color scheme, with patterning inspired by traditional and regional textile patterns that uplift the mood of the space, and reinforce wayfinding.
	StudioFORMATION

PhotoTyler Swanner
Press &#38;amp; AwardsDezeen 2026&#38;nbsp;




 



&#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bbff25c0430d05f9572493a04b60e056c745b3c1ce97fe9a1a0fb893a49884c6/B0061261.jpg" data-mid="245432612" border="0"  src="https://freight.cargo.site/w/1000/i/bbff25c0430d05f9572493a04b60e056c745b3c1ce97fe9a1a0fb893a49884c6/B0061261.jpg" /&#62;
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</description>
		
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	<item>
		<title>Late Night Booty Call</title>
				
		<link>https://bruce-chao.com/Late-Night-Booty-Call-1</link>

		<pubDate>Thu, 15 Jan 2026 01:33:52 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Late-Night-Booty-Call-1</guid>

		<description>
	Poster for Late Night Booty Call (January 26)

Category
TypographyRoleN/A&#38;nbsp;

Date2026


	
	



&#60;img width="1081" height="1441" width_o="1081" height_o="1441" data-src="https://freight.cargo.site/t/original/i/0140376983a121c3413309c81dd5109641368380da34a6992139f11626b16a1f/LNBC-Jan-1.png" data-mid="243265941" border="0"  src="https://freight.cargo.site/w/1000/i/0140376983a121c3413309c81dd5109641368380da34a6992139f11626b16a1f/LNBC-Jan-1.png" /&#62;

 



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		<title>Sauced</title>
				
		<link>https://bruce-chao.com/Sauced</link>

		<pubDate>Fri, 11 Sep 2026 03:54:08 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Sauced</guid>

		<description>
	Poster for SAUCED

Category
TypographyRoleN/A&#38;nbsp;

Date2026


	
	



&#60;img width="2459" height="3276" width_o="2459" height_o="3276" data-src="https://freight.cargo.site/t/original/i/7a1c09ccfa47bc5a96b2b0540e55cc4f89388251e001cfe2b9d4705a2b72447e/Sauced-A.png" data-mid="252060019" border="0"  src="https://freight.cargo.site/w/1000/i/7a1c09ccfa47bc5a96b2b0540e55cc4f89388251e001cfe2b9d4705a2b72447e/Sauced-A.png" /&#62;

 



</description>
		
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	<item>
		<title>Encounter: Meeting Points on Buffalo Bayou</title>
				
		<link>https://bruce-chao.com/Encounter-Meeting-Points-on-Buffalo-Bayou</link>

		<pubDate>Mon, 26 Mar 2018 18:07:58 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Encounter-Meeting-Points-on-Buffalo-Bayou</guid>

		<description>
	Encounter:&#38;nbsp;Meeting Points on Buffalo Bayou

Category
Environmental
Role
Concept and design development, copywriting, production 

Date2018



	

Sited at Allen’s Landing, the installation expressed an interpretation of the history, economy, resilience, culture or community values of the East End and Fifth Ward. The event affords visitors the opportunity to share ideas and opinions related to future plans along the bayou and green spaces.

We researched historical texts, put together words, designed and built the extensive typographic installation with the aim to inform and engage.

This project was in collaboration with: Buffalo Bayou Partnership,&#38;nbsp;Julio Aguirre, Jon Inthavong, Jose Rivera, Nadia Tran.





	PhotoJulio AguirreBruce ChaoSicily DickensonIsabella SerimontrikulNadia Tran


Press


2019 Global Design Honor Award


Houstonia—Buffalo Bayou’s East Sector Debuts Cool New Public Art in April

Explore Houston of the future at BBP’s free Encounter: Meeting Points on Buffalo Bayou

Buffalo Bayou Partnership—Encounter Event

UH Students Create Public Art Project for Buffalo Bayou’s East Sector



&#60;img width="3840" height="2562" width_o="3840" height_o="2562" data-src="https://freight.cargo.site/t/original/i/cd3f88249e2cea84b83e196dba0c450af2608f1b17d23d4faf93a166deda4b4b/91487751-7c77-416e-9b04-7646d9ca38d4_rw_3840.JPG" data-mid="227199214" border="0"  src="https://freight.cargo.site/w/1000/i/cd3f88249e2cea84b83e196dba0c450af2608f1b17d23d4faf93a166deda4b4b/91487751-7c77-416e-9b04-7646d9ca38d4_rw_3840.JPG" /&#62;
&#60;img width="4496" height="3000" width_o="4496" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1b7000a302e3baada9750b4a0570a32b2870ff99f969cfd299c8392d9f575103/DSC_0755-S.jpg" data-mid="15261625" border="0"  src="https://freight.cargo.site/w/1000/i/1b7000a302e3baada9750b4a0570a32b2870ff99f969cfd299c8392d9f575103/DSC_0755-S.jpg" /&#62;


	Connecting people to place.

	At Allen’s Landing, large-scale typographic cubes served as interactives that highlight the unique attributes of the six featured sites of the Encounter project along the Buffalo Bayou East Sector.
    
Each block is designed to reflect and hightlight a location in the project—the public is encouraged to investigate each location and reflect on the sites’ significance and build a connection with the place. On the top face of each cube, a prompt provides an opportunity for the community to write down thoughts and ideas related to future plans along their bayou and green spaces.

	The Birthplace of Houston
Allen’s Landing is referred to as the birthplace and the original port of Houston where the Allen brothers started a thriving commercial hub and Houston’s development commenced.

Located in downtown Houston at the epicenter of the city’s development, Allen’s Landing becomes a natural starting point for the Encounter project—guiding viewers eastward to visit the other sites.





&#60;img width="4496" height="3000" width_o="4496" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f982a5c8dd184bc76703ac4e06ed444cfc2076d117d29e977aba05d98f6e6d27/DSC_0672.jpg" data-mid="15137734" border="0"  src="https://freight.cargo.site/w/1000/i/f982a5c8dd184bc76703ac4e06ed444cfc2076d117d29e977aba05d98f6e6d27/DSC_0672.jpg" /&#62;
&#60;img width="3115" height="1854" width_o="3115" height_o="1854" data-src="https://freight.cargo.site/t/original/i/71a18d56452ac4f6e0e0d3b542e7790985c2abbee02b2f08cdb5bebc15b323d5/DSC_0689.jpg" data-mid="28698484" border="0"  src="https://freight.cargo.site/w/1000/i/71a18d56452ac4f6e0e0d3b542e7790985c2abbee02b2f08cdb5bebc15b323d5/DSC_0689.jpg" /&#62;
&#60;img width="4496" height="3000" width_o="4496" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ffb9e2e091132f4fb34a31c6d1ce7b1de087b80131637dfeefb4134a55dea0c8/DSC_0867.jpg" data-mid="15137737" border="0" alt="The blocks were built in panels for simple installation and transportation. This also allowed flexibility for the installation to be displayed as graphic panels." data-caption="The blocks were built in panels for simple installation and transportation. This also allowed flexibility for the installation to be displayed as graphic panels." src="https://freight.cargo.site/w/1000/i/ffb9e2e091132f4fb34a31c6d1ce7b1de087b80131637dfeefb4134a55dea0c8/DSC_0867.jpg" /&#62;
&#60;img width="3872" height="2592" width_o="3872" height_o="2592" data-src="https://freight.cargo.site/t/original/i/1d3bc5a4ddeaf6f65d151451111550a2c5b8cf62d5b33e1b095b37c22a4d41cb/Isabella-Serimontrikul-6.jpg" data-mid="14681321" border="0" alt="On the top face of each cube, a prompt provides an opportunity for the community to write down thoughts and ideas related to future plans along their bayou and green spaces. (Shown here is the installation highlighting the Yolanda Black Navarro Buffalo Bend Nature Park)." data-caption="On the top face of each cube, a prompt provides an opportunity for the community to write down thoughts and ideas related to future plans along their bayou and green spaces. (Shown here is the installation highlighting the Yolanda Black Navarro Buffalo Bend Nature Park)." src="https://freight.cargo.site/w/1000/i/1d3bc5a4ddeaf6f65d151451111550a2c5b8cf62d5b33e1b095b37c22a4d41cb/Isabella-Serimontrikul-6.jpg" /&#62;



</description>
		
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	<item>
		<title>Late Night Booty Call</title>
				
		<link>https://bruce-chao.com/Late-Night-Booty-Call</link>

		<pubDate>Mon, 05 Jan 2026 02:14:20 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Late-Night-Booty-Call</guid>

		<description>
	Poster for Late Night Booty Call NYE

Category
TypographyRoleN/A&#38;nbsp;

Date2026


	
	



&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/adcf4916de0a634b73d90724a9681d735b43469c2610d032b4a3e977b253100c/LNBC_NYE-Dark.jpg" data-mid="242435296" border="0"  src="https://freight.cargo.site/w/1000/i/adcf4916de0a634b73d90724a9681d735b43469c2610d032b4a3e977b253100c/LNBC_NYE-Dark.jpg" /&#62;

 



</description>
		
	</item>
		
		
	<item>
		<title>Dunsel Clay House</title>
				
		<link>https://bruce-chao.com/Dunsel-Clay-House</link>

		<pubDate>Fri, 12 Dec 2025 23:26:12 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Dunsel-Clay-House</guid>

		<description>
	Dunsel Clay House

Category
TypographyRoleN/A&#38;nbsp;

Date2025


	Printed matters for Dunsel Clay House.
	



&#60;img width="5136" height="2889" width_o="5136" height_o="2889" data-src="https://freight.cargo.site/t/original/i/5149d2521a9d8286770dda2d1c60fcb13bb89dbaaa0ac665243cc7e7f91eca3b/Dunsel-tickets.jpg" data-mid="241767204" border="0"  src="https://freight.cargo.site/w/1000/i/5149d2521a9d8286770dda2d1c60fcb13bb89dbaaa0ac665243cc7e7f91eca3b/Dunsel-tickets.jpg" /&#62;
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&#60;img width="3840" height="2001" width_o="3840" height_o="2001" data-src="https://freight.cargo.site/t/original/i/53216834019b07a9b8f0ab035ce08d1360d6c312f91ad9c1005eeacec9b4515e/dunsel-tote-web.jpg" data-mid="242148426" border="0"  src="https://freight.cargo.site/w/1000/i/53216834019b07a9b8f0ab035ce08d1360d6c312f91ad9c1005eeacec9b4515e/dunsel-tote-web.jpg" /&#62;

 



</description>
		
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	<item>
		<title>Native New York</title>
				
		<link>https://bruce-chao.com/Native-New-York</link>

		<pubDate>Tue, 19 Jan 2021 16:54:41 +0000</pubDate>

		<dc:creator>Bruce Chao</dc:creator>

		<guid isPermaLink="true">https://bruce-chao.com/Native-New-York</guid>

		<description>
	National Museum of the American Indian: Native New York

Category
Environmental,&#38;nbsp;Motion
RoleConcept and design development, production 

Date2021


	

Native New York is an exhibition at the National Museum of the American Indian that delves into the vast history of the New York land we live in, and its relevence today.
 &#38;nbsp;Long before there was a New York State, its lands encompassed thousands of Native towns, cornfields, fishing grounds, and territories. Europeans migrated to these lands, intending to stay. This forced some Native New Yorkers to seek safety elsewhere. 
Other Native people managed to remain,and their descendants live here today. Still other Native communities moved into New York, seeking alliances and new homes.

Today these Native people all remain deeply connected to their New York homelands.





	StudioC&#38;amp;G Partners

Press &#38;amp; Awards


Anthem Awards, Silver

2022 New York Design Awards, Better Future Award, Gold
2022 Dezeen—Longlisted

2022 SEGD Global Design Award, Merit
2022 RGD So(cial) Good Design Award


CBS New York




Gothamist



WNYC



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	Exploration &#38;amp; Intrigue

	Who is a Native New Yorker? Why does the past matter? What makes a place home? The exhibition attempts to provide an answer to these questions.
The exhibit story-telling centers around exploration and intrigue, taking the young visitors through series of encounters, with help from vibrant and animated illustrations, tactile and interactive experiences.

	Storytelling
Each element in the exhibit aim to be informative, accessible, memorable, yet emotive.





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	Multimedia

	The exhibit media enliven the stories and tales in the exhibition. Taking many forms—some linear, to be watched in its entirety as you would a documentary; some interactive, informative to etch a part of history in our young visitor’s minds; and some ambient, creating a sense of place, as suggestive with the vast murals that wraps around the exhibit.

	Visual approach
We established a colorful illustration style that uses fluid sillhouettes and shapes in the murals, illustrated by Daniel G. Rodriguez. The multimedia component of the exhibit takes this visual approach, and brings it into a realm with depth, while keeping the undertones of layering, abstraction, and light/shadows.
Additional illustrations by Yvetta Fedorova.






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